Customer experience and sales

Just doing these 2 simple tasks can increase your lead to sales conversion rates significantly.

1. Super fast response 2. Razor sharp follow up

Recently for a client we observed that just by responding immediately to a lead and by following up on the dot, the lead to sales conversion rates increased by 6 percentage points.

Interestingly, our objective was to improve client experience not to increase sales. We found out from listening to customers that they valued fast response and timely follow ups.

Simple enough to execute if it makes customers happy.

It not only made customers happy but increased sales as well. Another small but solid example of  satisfied customers leading to more sales.


Kedar Naik is Founder and Chief Customer Officer of Customer Experience Solutions. He has 20 years’ experience in helping companies understand their customers and provide great experiences to drive satisfaction, loyalty, retention and brand advocacy. Kedar also helps companies looking to offshore processes at a fraction of their current costs

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